![]() Much of Blythe’s time there has been spent in the Google Ads & Commerce division, for which he’s led the user experience design for Search Ads Formats and then Google Shopping. “The Adobe Design Achievement Awards is a fantastic platform that selects and highlights the best of creativity from around the world and we are proud of our students for their achievements.”Īs a principal UX designer at Google, Jason Blythe ’02 ( Graphic Design), ’05 MFA (Computer Graphics Design now Visual Communication Design) has advanced the look and functionality of some of the company’s most popular services.ĭuring his career at Google, he has applied an expertise in experience and interaction design, information design and architecture, and corporate design and branding. “From individual efforts and team-based projects to interdisciplinary capstones, the New Media Design BFA and Visual Communication Design MFA students strive to create solutions that meet the needs of our users through emerging technology,” said Adam Smith, associate professor and director of both programs. Much of the work has gone on to be recognized in the Adobe Design Achievement Awards. Past interactive projects have included focuses on preserving the Amazon Rainforest, developing smart cities and a game that heightens the musical experience. ![]() The completed team projects are then showcased at Imagine RIT: Creativity and Innovation Festival. ![]() Winning projects have also included individual projects from students in Industrial Design (BFA and MFA) and Graphic Design in addition to Visual Communication Design and New Media Design’s interdisciplinary capstone projects.Įach year, fourth-year New Media Design students engage in a capstone experience in collaboration with developers in RIT’s New Media Interactive Development major. In 2019, for example, 21 RIT designers were named by Adobe as “Top Talents” - a selection of the top 5-10 percent of entrants from around the world. School of Design students - primarily from the New Media Design (BFA) and Visual Communication Design (MFA) programs - have won numerous honors in the global Adobe Design Achievement Awards over the years. App and website users are enabled to use the digital instruments to disseminate positive stories with unified social media messaging that opposes misinformation, hate speech and extremist propaganda. Ex-Out effectively created a space to deliver educational materials to foster positive change through the experience of learning, making and sharing. Using emerging collaborative tools, students worked together to produce the assets and designed the website and app. The app also features a built-in social media story maker. The system consists of a mobile app handbook (available via the iOS App Store and Google Play Store) that educates about creating effective social media content as well as a website housing a media kit of open-sourced, virtual assets and other educational resources. Building upon previous student efforts, they produced a system that helps community groups create awareness and stop the spread of hate and violence online. Hye-Jin Nae, assistant professor of new media design, along with Miguel Cardona and students from new media design (BFA) and visual communication design (MFA), executed the “Ex-Out” project.
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